Vienna, Austria · Open to opportunities

Roman Khanbekov

E-Commerce Manager · Marketplace Management · Retail Media

Driving measurable growth for FMCG brands on Russian marketplaces through data-driven campaigns, automation, and strategic retail media.

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Roman Khanbekov
RK

About

Data-driven e-commerce — from strategy to automation

E-Commerce Manager with 3+ years of hands-on experience managing brands on Ozon, Wildberries, and Yandex.Market.

I work at the intersection of performance marketing and analytics — building retail media campaigns, optimising product portfolios, and creating automation tools that surface operational insights.

Currently at Realweb Vienna. Previously at OMD OM Group and Adlabs (ADV Group) in Moscow.

Location

  • 1030 Vienna, Austria

Education

  • B.Sc. Advertising & PR · Financial University, Moscow 2020 – 2024

Languages

  • Russian
  • English
  • German

By the numbers

7.8% ACOS achieved reduced from 24.4%
×2 Annual revenue doubled within one year
+28% Sales growth via custom audience segments
+47% Brand Search Growth MoM from targeted campaign

Experience

Oct 2024 — Present

E-Commerce Manager

Realweb · Vienna, Austria

  • Developed and implemented a full marketplace strategy for 2025–2026 for a leading FMCG brand
  • Reduced ACOS from 24.4% to 7.5–8% via automated bid optimisation and PPC restructuring
  • Doubled annual revenue through data-driven portfolio management and campaign optimisation
  • Built Python scripts for automated daily reporting to Telegram, saving ~3 hrs/week
  • Executed retail media campaigns with product-affine custom segments: +28% revenue, +29% new customers
  • Conducted A/B testing across retail media, product images, and SEO elements
Oct 2023 — Oct 2024

Middle E-Commerce Manager

OMD OM Group · Moscow, Russia

  • Managed ad campaigns for large international FMCG clients on Ozon, Wildberries, and Yandex.Market
  • Created and aligned media plans; presented monthly reports with KPI, market share, and competitive analysis
  • Evaluated and implemented bid automation services, including Marilyn
  • Mentored interns and junior specialists; managed 4 client accounts simultaneously
Mar 2023 — Sep 2023

Junior E-Commerce Manager

Adlabs, ADV Group · Moscow, Russia

  • Developed media plans for marketplace promotion on Ozon, Wildberries, Yandex.Market, Sbermarket
  • Executed nationwide advertising campaigns; optimised product listings for visibility and sales
  • Analysed placement results and competitive data using Sellematics
Nov 2022 — Mar 2023

E-Commerce Trainee

Adlabs, ADV Group · Moscow, Russia

  • Supported campaign management, reporting, and product listing optimisation
  • Assisted with pitches, creative briefings, and client communication

Bachelor of Science

Financial University under the Government of the Russian Federation, Moscow

Advertising & Public Relations · 2020 – 2024

Cases

Selected work

Retail Media · Custom Segments

LAMM × Realweb

+28% Sales on Ozon via Custom Audience Segments

Find new audience touchpoints without increasing spend in core segments…

  • +28% revenue vs. average monthly sales
  • DRR 12% (incl. post-view attribution)
  • CAC: 105 ₽ per order
  • +47% branded search queries MoM
Ozon Digital Digest → Sostav.ru →

Automation · PPC Optimisation

OMD OM Group × Marilyn

DRR Halved with Automated Bid Management in Ozon Trafaret

A major food products brand faced high DRR in Ozon Trafaret ads…

  • DRR reduced ×2
  • CPC reduced ×2
  • Significant reduction in manual management time
Read on Marilyn.ru →

Tech · Internal Tool

Internal tool · Python · AI-assisted automation

Marketplace Monitoring Bot: Daily Ops Automation

Built a monitoring bot with AI-assisted development to automate daily control across marketplace seller cabinets…

  • Daily Excel reports: OOS alerts, restock events, price changes
  • Integrated with Marketplace Seller API and Performance Campaign API
  • Automated alerts for stock, price, and advertising activity changes
  • Saved ~3 hours per week for each department employee

AI Automation · Audit

Internal workflow

Campaign Activity History Audit in 2 Hours

A large volume of historical advertising campaign activity had to be collected quickly to identify when and why unplanned stops happened.

  • Automated data collection with AI tools
  • Mapped stop reasons and timestamps across campaign history
  • Completed in 2 hours instead of ~15 assistant-hours

Analytics · Logistics

Marketplace cabinet data

Marketplace Logistics Weak-Point Analytics

Built an analytics system from marketplace cabinet data to visualize weak points in product distribution across warehouses.

  • Views by category, volume, region, and product groups
  • Highlighted stock allocation gaps across warehouses
  • Helped prioritize logistics and assortment decisions

CRO · Creative Testing

Product card optimization

Automated Creative Testing for Product Cards

Implemented a system for automatically testing product-card creatives to identify the combinations that move key funnel metrics.

  • Tracked CTR, add-to-cart CR, and purchase CR
  • Compared creative bundles across product cards
  • Supported faster creative iteration with clearer winners

Ops Automation · Access

Department workflow

Shared Bot for Advertising Cabinet Login Codes

Simplified department access to multiple advertising cabinets by routing verification codes from an office phone into a shared-access bot.

  • Reduced manual code forwarding and interruptions
  • Centralized access for the team in one shared interface
  • Made multi-cabinet login workflows faster and more reliable

Data · Pricing

Marketplace analytics

Large-Scale Product and Order Dataset for Price Elasticity

Implemented a system for collecting a large product and order dataset for further analysis and price-elasticity modeling.

  • Consolidated product, order, demand, and pricing data
  • Prepared the foundation for elasticity models
  • Supported more efficient pricing decisions

Skills

Marketplace

  • Ozon
  • Wildberries
  • Yandex.Market
  • Sbermarket
  • MegaMarket

Retail Media & PPC

  • Trafaret / Search Ads
  • ACOS / DRR / ROAS
  • Bid optimisation
  • A/B Testing
  • CRO

Analytics

  • MPStats
  • Sellematics
  • Excel (Advanced)
  • KPI analysis
  • Competitive research

Tech & Automation

  • Python (scripting)
  • Marketplace Seller API
  • Performance Campaign API
  • Telegram Bot API
  • AI-assisted automation

Contact

Let's talk

Open to new opportunities in e-commerce, marketplace management, and retail media. Based in Vienna, Austria.

✉ [email protected] ☏ +43 678 7922248 @Romanusxd LinkedIn