Vienna, Austria · Open to opportunities

Roman Khanbekov

E-Commerce Manager · Marketplace Management · Retail Media

Driving measurable growth for FMCG brands on Russian marketplaces through data-driven campaigns, automation, and strategic retail media.

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About

Data-driven e-commerce — from strategy to automation

E-Commerce Manager with 3+ years of hands-on experience managing brands on Ozon, Wildberries, and Yandex.Market.

I work at the intersection of performance marketing and analytics — building retail media campaigns, optimising product portfolios, and creating automation tools that surface operational insights.

Currently at Realweb Vienna. Previously at OMD OM Group and Adlabs (ADV Group) in Moscow.

By the numbers

7.8% ACOS achieved reduced from 24.4%

×2 Annual revenue doubled within one year

+28% Sales growth via custom audience segments

+47% Brand Search Growth MoM from targeted campaign

Experience

Oct 2024 — Present

E-Commerce Manager

Realweb · Vienna, Austria

Developed and implemented a full marketplace strategy for 2025–2026 for a leading FMCG brand
Reduced ACOS from 24.4% to 7.5–8% via automated bid optimisation and PPC restructuring
Doubled annual revenue through data-driven portfolio management and campaign optimisation
Built Python scripts for automated daily reporting to Telegram, saving ~3 hrs/week
Executed retail media campaigns with product-affine custom segments: +28% revenue, +29% new customers
Conducted A/B testing across retail media, product images, and SEO elements

Oct 2023 — Oct 2024

Middle E-Commerce Manager

OMD OM Group · Moscow, Russia

Managed ad campaigns for large international FMCG clients on Ozon, Wildberries, and Yandex.Market
Created and aligned media plans; presented monthly reports with KPI, market share, and competitive analysis
Evaluated and implemented bid automation services, including Marilyn
Mentored interns and junior specialists; managed 4 client accounts simultaneously

Mar 2023 — Sep 2023

Junior E-Commerce Manager

Adlabs, ADV Group · Moscow, Russia

Developed media plans for marketplace promotion on Ozon, Wildberries, Yandex.Market, Sbermarket
Executed nationwide advertising campaigns; optimised product listings for visibility and sales
Analysed placement results and competitive data using Sellematics

Nov 2022 — Mar 2023

E-Commerce Trainee

Adlabs, ADV Group · Moscow, Russia

Supported campaign management, reporting, and product listing optimisation
Assisted with pitches, creative briefings, and client communication

Master of Science

WU Wien (Vienna University of Economics and Business)

Marketing · 2024 – 2028

Bachelor of Science

Financial University under the Government of the Russian Federation, Moscow

Advertising & Public Relations · 2020 – 2024

Cases

Selected work

Retail Media · Custom Segments

LAMM × Realweb

+28% Sales on Ozon via Custom Audience Segments

Find new audience touchpoints without increasing spend in core segments…

+28% revenue vs. average monthly sales
DRR 12% (incl. post-view attribution)
CAC: 105 ₽ per order
+47% branded search queries MoM

Ozon Digital Digest → Sostav.ru →

Automation · PPC Optimisation

OMD OM Group × Marilyn

DRR Halved with Automated Bid Management in Ozon Trafaret

A major food products brand faced high DRR in Ozon Trafaret ads…

DRR reduced ×2
CPC reduced ×2
Significant reduction in manual management time

Read on Marilyn.ru →

Tech · Internal Tool

Personal project · Python · Ozon & Wildberries APIs

Marketplace Monitoring Bot: Daily Ops Automation

The team needed daily visibility into stock levels, price changes, and ad bid spikes…

Daily Excel reports: OOS alerts, restock events, price changes
Warehouse stock by cluster (Moscow, SPb, Krasnodar, Kazan…)
Ozon Performance bid monitoring with configurable thresholds
Price-demand dataset for future elasticity analysis

Skills

Marketplace

Ozon
Wildberries
Yandex.Market
Sbermarket
MegaMarket

Retail Media & PPC

Trafaret / Search Ads
ACOS / DRR / ROAS
Bid optimisation
A/B Testing
CRO

Analytics

MPStats
Sellematics
Excel (Advanced)
KPI analysis
Competitive research

Tech & Automation

Python (scripting)
Ozon Seller API
Wildberries API
Telegram Bot API
Linux / systemd

Contact

Let's talk

Open to new opportunities in e-commerce, marketplace management, and retail media. Based in Vienna, Austria.

✉ [email protected] ☏ +43 678 7922248 @Romanusxd LinkedIn